Google is constantly updating its algorithm, and it can be hard to keep up with all the changes. But if you want to make sure that your SEO is successful, it’s important to make sure you understand what’s going on with Google. This includes keeping track of updates, staying in-the-know about new changes and making sure you aren’t manipulating the algorithm too much. Here are some tips for doing just that:
Monitor the SERP Changes
The first thing you should do is monitor the SERP (search engine result pages) changes. This will help you spot any sudden fluctuations in rankings or traffic. You need to monitor at least two weeks before and after a major update to see if there are any changes on your site. If there is a sudden change in rankings, then it might indicate that your site might have been affected by a recent update. You can check this by comparing your site’s results with other sites that are in similar niches and quality as yours.
Check Your Rankings
Be sure to check your rankings frequently.
The best way to do this is by using an SEO tool that allows you to see your positions in a variety of SERPs. A good one will show you where you rank for different keywords and tell you how many pages link to you.
It’s also important to monitor your website’s traffic and see if there are any sudden changes. If so, it could be due to a Google update or another external factor such as a new link building strategy or PBN update.
Track Your Changes With Google Search Console
Google Search Console is an excellent free tool that gives you access to a lot of useful data about how people find your site on Google. This can help you determine if there have been any algorithm changes that affect how people get to your site from Google results pages (SERP). You can also track which keywords send traffic to your site through Search Console and pay attention if any keywords suddenly disappear from the list without any notice from Google.
Know Your Keywords
This sounds obvious, but it’s important to understand what keywords people are using when searching for products or services like yours. This will help you figure out which keywords you should be targeting on your website, and how to optimize your content around those keywords.
Use Relevant Content
The content on your site should be relevant to the keywords being used by your potential customers — not just what interests you or what you think might be interesting. Make sure that every page on your site contains at least one mention of each keyword that users might search for in order for that page to rank well on Google
Stay abreast of Google’s latest announcements
Google has a dedicated page for their algorithm updates. It’s a great resource to keep up with what they’re doing, but it can be hard to find time to read through the entire thing. The site also has a link to an RSS feed that you can subscribe to in your favorite RSS reader or email program. That way, you can get an update every time there is an announcement about a new change or update in their algorithm.
Stay Current on Google News
Another way to track changes that might affect you is by reading Google News articles about updates and changes in their search engine optimization (SEO) guidelines. This will help you stay informed about any changes that could affect your website rankings or traffic from Google searches.
Make Sure Your Site Is Mobile-Friendly
Mobile searches have increased by over 60{64221e5c40d14e02357fd8d5c8147ba7a6072b23958275fc554eb94afac38db2} in the last 2 years, so it’s no wonder that Google is putting more emphasis on making sure websites are mobile optimized. In fact, if your site doesn’t work on mobile devices, it will probably rank lower than sites that do.
Keep up with industry news and trends
Google’s algorithm is constantly evolving and changing. The changes made to the algorithm are often minor, and they’re usually done in an effort to improve search results, but they can still have a significant impact on your website’s rankings.
Here are some tips to help you stay up-to-date with Google algorithm updates:
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Stay informed:
Keep abreast of industry news, trends and new tools.
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Keep up with Google:
Subscribe to the official Google blog and read articles from other reputable sources (e.g., Search Engine Land).
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Check Google Webmaster Tools:
This is where Google provides information about how your site is performing in their search results.
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Create a keyword list:
If you don’t already have one, create a list of keywords that you want to rank for.
If this seems like a waste of time at first, it’s best to hire SEO Sydney experts and focus on your exemplary work while others worry about ranking.
Monitor Google Alerts
Google Alerts is a free tool that can help you monitor the web for mentions of your company, products, competitors and more. Set up alerts for keywords related to your business, then subscribe to receive email alerts when new content matches your search terms.
Follow SEO Experts
You can find many SEO experts online who will share their knowledge about what works in Google’s search engine and what doesn’t. Some of the most popular ones include Search Engine Land, Moz (formerly known as SEOMoz), Search Engine Roundtable, and Search Engine Journal. You can also follow individual bloggers who cover this topic regularly by subscribing to their blogs or following them on social media platforms such as Twitter or Facebook where they usually share their latest insights into the world of SEO.
Make changes one at a time
It’s a good practice to make changes one at a time. This is especially true if you’re making significant changes, such as adding a new section to your site or changing the navigation structure.
You can make more than one change at once, but it’s best to test each one separately in order to determine what effect the change has on your rankings.
You may want to start with the most important change — the one that will have the biggest impact on your rankings.
If you’re introducing a new product or service, consider starting with just that page and then working from there. If you make too many changes at once and something goes wrong, it could take some time to figure out what went wrong and how to fix it.
Google is constantly updating its algorithm, and it’s important that you stay on top of these changes. If you want to make sure your SEO is successful, keep up with the algorithm updates by reading articles like these!